I think there's also a distinction about what you get in return. When I let Google track my location, I get useful hyper relevant results for searches. When I

I think there's also a distinction about what you get in return. When I let Google track my location, I get useful hyper relevant results for searches. When I let it track my emails, I get useful flight reminders and package delivery notifications. But Facebook doesn't really need to track my location to offer the service I want from it, the extra privacy invasion very specifically only helps advertisers. By giving it access to my contact list I can add friends more easily which is nice, but it also does so much more analysis of my extended offline friend network than I want it to, which feels like it hurts me more than it helps me. Both companies are monetizing my private data, but with Google it feels like I get enough out of the deal that I'll (sometimes grudgingly) allow it. With Facebook I feel like it's an adversarial relationship where I have to constantly defend myself from FB. Obviously each person's valuation of the deal will be different; for some people there's no amount of usefulness Google could offer to justify the data they collect. But I suspect for many people Google is on the right side of the usefulness to creepiness ratio.