I really agree with your point around "best and easiest-to-use". I like this even more than how Google became defacto choice by being the "better" search engine

I really agree with your point around "best and easiest-to-use". I like this even more than how Google became defacto choice by being the "better" search engine (I put it in quotes because its pretty fuzzy now if it is better, but when it started it was certainly cleaner and probably better). I like when a company wins by just being superior (and hopefully in a way where they aren't deliberately building a moat)