If you gave me a choice between a plastic Fiji bottle and a metal can with a badass skull on it, I'm choosing the badass skull. That "weird thing in your brain"

If you gave me a choice between a plastic Fiji bottle and a metal can with a badass skull on it, I'm choosing the badass skull. That "weird thing in your brain" is a lifestyle choice, and we make them all the time. How weird is it that someone might choose a translucent purple pen over a plain white pen? It makes no difference really, but some people prefer one over the other.