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You consume branded aspirational products essentially every day. Almost all consumer products have integrated aspirational messaging that induces you (and I me
by sonnyblarney 7y ago
You consume branded aspirational products essentially every day.
Almost all consumer products have integrated aspirational messaging that induces you (and I mean you, me, everyone else) to pay significantly more then we would otherwise.
Most people's clothing, for example, goes far beyond cost/utility/comfort.
The 'gullible' people are those who think they are not susceptible to this, and don't act on these impulses.
Almost thinks they are not susceptible to marketing, and almost everyone actually is.
- ASalazarMX 7y agoWho's claiming marketing immunity? There's status signaling, and there's gullibility. Wearing quality shoes that also look nice is worth paying extra, but paying extra for the packaging of water indistinguishable from that of a cheap filter is plain gullibility. Buying designer tap water might be status signaling, but it's just because the other gullible people consider it a status signal.