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Everyone is talking about the high price, but they should be talking about the bigger offense — Electric Rose. We're going to look back at everything "consumer
by brontide 7y ago
Everyone is talking about the high price, but they should be talking about the bigger offense — Electric Rose.
We're going to look back at everything "consumer electronics pink" in a few years and cringe. I'm surprised Bird is willing to let their marketing team further complicate their brand for the sake of short term sales.
- mfatica 7y agowhat's wrong with having a pink color option?
- brontide 7y agoIt looks bad. Especially after a few months of being abused or the first rainy day. Same problem with the white Birds in their current fleet. There's nothing wrong with pink, but it makes more sense for a Google Home Mini than a mode of transportation. Bird selected pink because it's an "in" color. The product is going to outlive the color trend, which will result in further branding confusion in the future. See Jump for effective use of color. Take note that they only use one…
- mfatica 7y agopink is not a trendy color... pink has been a fairly common color for as long as people have been making multiple colors of things. it's the "female" color. white / pink stuff does get dirtier more easily than black. it just requires you to care for your things and keep them clean and don't abuse them. next you suggest we should make all shoes in a single color?
- brontide 7y agoIt definitely is trendy – https://www.pantone.com/color-intelligence/color-of-the-year/color-of-the-year-2019 https://www.pantone.com/color-intelligence/color-of-the-year... There are other reasons, outside of complicating branding, to stick to one color: https://blog.bolt.io/sonos-x-hay-8fb9e96fcc72 https://blog.bolt.io/sonos-x-hay-8fb9e96fcc72.
- ihuman 7y agoI think it's partly because of the "Millennial Pink" trend