Interesting note -- Amazon does not allow you to bid for a competitor's brand name, nor does it allow you to use your competitor's brand name as a keyword. In

Interesting note -- Amazon does not allow you to bid for a competitor's brand name, nor does it allow you to use your competitor's brand name as a keyword. In my experience, you can try, but you'll get 0 impressions. Not sure how this works for very generic brand names though (e.g. "band-aid")