>"how these findings can be reconciled with the research on the importance of breakfast" Research, sometimes, is not what it should be. "It was a combination

>"how these findings can be reconciled with the research on the importance of breakfast" Research, sometimes, is not what it should be. "It was a combination of fear of indigestion, religious moralization and advertising that helped push the idea of breakfast as the most important meal of the day – but it was a campaign to sell more bacon that really solidified the idea. [..] Edward Bernays [..] exploited all the moralization and health fears around breakfast to help the company push its bacon." From: https://www.theguardian.com/lifeandstyle/2016/nov/28/breakfast-health-america-kellog-food-lifestyle https://www.theguardian.com/lifeandstyle/2016/nov/28/breakfa...