4 ms·
Native ads and subscriptions, the same thing that worked for 150 years.
by rhizome 8y ago
Native ads and subscriptions, the same thing that worked for 150 years.
- Wowfunhappy 8y agoIf you’re not logged in, you’re not (verifiably) a subscriber, so I’m not sure how that’s relevent. I for one would much rather NYT block adblock users than increase their reliance on native ads. Also, native ads are relatively new, what do you mean “for 150 years”?
- rhizome 8y agoNative ads are what print newspapers have, and they don't require logins. They'd just charge Chevrolet $50,000 to run a skyscraper on sports articles for a week or whatever.
- Wowfunhappy 8y agoPrint newspapers don't require logins because you can't read a print paper unless you already purchased it. To replicate that online, a login is necessary. I was under the impression the New York Times didn't allow companies to pay for custom articles until recently, but I could be wrong. Do you know when this happened?
- navait 8y agoApparently Native Ads means something else: having your own adtech on the website, rather than doubleclick or whatever.
- Wowfunhappy 8y agoSorry, I was referring to "sponsored stories", or other paid content that is not immediately recognizable as an ad. This is often referred to as "Native Advertising" in the industry.
- rhizome 8y agoCorrect. No targeting data (not that it works) or 3rd party complications, no RTB B.S., etc.
- rhizome 8y ago>you can't read a print paper unless you already purchased it That's not true, and there is a publishing industry term for it: "pass-along." It's used to calculate readership for...advertising rates.