If you start with the assumption that 100% of purchases are aspirational, it is no surprise that you reach this conclusion. But I will seriously question that a

If you start with the assumption that 100% of purchases are aspirational, it is no surprise that you reach this conclusion. But I will seriously question that assumption, simply because there are many other reasons to purchase a product. The vast majority of purchases I make are decided by distribution, not marketing. You seem to be measuring things in such a way as to never see the difference.