And that's why (e-mail, ad, notification, cookie) popups work that great: because the time it takes to actually see the content is increased and thus is the dwe

And that's why (e-mail, ad, notification, cookie) popups work that great: because the time it takes to actually see the content is increased and thus is the dwell time. Bounce is mainly irrelevant as we mostly use Google to find a particular page on a website.