4 ms·

You have stuff like Voss which is water in a fancy bottle. So why not this?

• ASalazarMX 7y ago
  Because water is cheap, easily purified and abundant. Only gullible people (affluent or misguided) consume it as a luxury good.
  • reidjs 7y ago
    It’s more like status signaling in my experience. There is a social reason to do it
  • sonnyblarney 7y ago
    You consume branded aspirational products essentially every day. Almost all consumer products have integrated aspirational messaging that induces you (and I mean you, me, everyone else) to pay significantly more then we would otherwise. Most people's clothing, for example, goes far beyond cost/utility/comfort. The 'gullible' people are those who think they are not susceptible to this, and don't act on these impulses. Almost thinks they are not susceptible to marketing, and almost everyone actually is.
    • ASalazarMX 7y ago
      Who's claiming marketing immunity? There's status signaling, and there's gullibility. Wearing quality shoes that also look nice is worth paying extra, but paying extra for the packaging of water indistinguishable from that of a cheap filter is plain gullibility. Buying designer tap water might be status signaling, but it's just because the other gullible people consider it a status signal.