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To figure back in High School I did a business project for selling "Dehydrated Water". I guess I was about 20 years too early...
by daemin 7y ago
To figure back in High School I did a business project for selling "Dehydrated Water". I guess I was about 20 years too early...
- sonnyblarney 7y agoThey are not selling water. They are selling an image and an aspiration: tap water is for boring, conventional, cheap people. 'Liquid Death' is for progressive bros to drink at the bar while their buddies drink up. 'Skate or die + Organic'. (Obviously this is ridiculous, rationally, but this is how consumers (including us) act). Bars would much rather sell you branded water than give you free tap water, just as restaurants do.
- simonh 7y agoOne of my favourite Mike Reid radio adverts - Hones John's instant Ice. Just add water, and put it in the freezer.