I feel for you. I really do. I've been through this repeatedly. And it's a UI problem that's your job to fix, not the customer's fault. Here are some things yo

I feel for you. I really do. I've been through this repeatedly. And it's a UI problem that's your job to fix, not the customer's fault. Here are some things you can do: - repeat the backordered message on every page: home page, category page, product page, cart page, checkout page - have them select a delivery date while adding the product - add messaging that the customer is "reserving their unit in priority sequence", not purchasing it - set it out of stock and harvest their email, with the promise to only use it to notify when it's back in stock All of these WILL HURT CONVERSION RATES, but that's the tradeoff for reducing return/refund rates.