Very good metaphor and I see what you’re saying. And I’m convinced you are correct now. The only thing I’d add is people would still have to weigh the indirect

Very good metaphor and I see what you’re saying. And I’m convinced you are correct now. The only thing I’d add is people would still have to weigh the indirect costs of the Chinese wine which might have an emotional cost from supporting economic injustice or lax environmental laws. But the data is pretty clear that nearly zero consumers care about this and would be better off with their $5 (Chinese) chuck.