FWIW my personal opinion is the the goal should be to deter from unethical and/or (borderline) illegal activity in the future, not only that specific behaviour.

FWIW my personal opinion is the the goal should be to deter from unethical and/or (borderline) illegal activity in the future, not only that specific behaviour. Anything else turns into a game of whack-a-mole which is long term damaging to the economy and competitive environment.