How else do fine a company for a decade of knowingly bad behavior except looking at what they afford and setting it accordingly. This wasn't a whoopsie, it was

How else do fine a company for a decade of knowingly bad behavior except looking at what they afford and setting it accordingly. This wasn't a whoopsie, it was a deliberate choice made consistently for years with the knowledge and budgeting that they might get fined for it. Also this behavior is inextricable from their overall revenue. Also also are we back to should as opposed to the FTC's legal authority? I think it should be enough to change the entire culture of Facebook because selling user data is their business model and so anything short of changing the entire culture of Facebook will just result in selling more and more user data as soon as no one is looking. I think it should be enough to prevent Facebook from not just repeating current behavior but to prevent them from coming up with functionally identical but legally distinct behavior. I think it should be enough that Facebook management starts playing whack-a-mole with unethical behavior before the government has to play it after a decade of damage.