When the Swiss designer Max Miedinger created a new typeface in the late fifties, his client Stempel AG wanted to call it Helvetia, which is another name for Sw

When the Swiss designer Max Miedinger created a new typeface in the late fifties, his client Stempel AG wanted to call it Helvetia, which is another name for Switzerland. Max Miedinger found it silly to name a typeface after a country and suggested Helvetica - the Swiss. That's what we've got Helvetica.