They don't have to be exclusive to appear exclusive. You can find the same conversation popping up all the time about people being snobby about the color of the

They don't have to be exclusive to appear exclusive. You can find the same conversation popping up all the time about people being snobby about the color of their chat bubbles. "Think different" may as well mean "think like everyone else" today, but the company is built on that messaging and people eat it up.