Indeed. What people seem to miss is not just that "you are the product" but more "what stops you from being a product". Many major companies have shareholders t

Indeed. What people seem to miss is not just that "you are the product" but more "what stops you from being a product". Many major companies have shareholders that demand constant growth. The growth are sometimes limited by the offers a company can provide, so they may start to cannibalize their own customers in hopes it won't drive them away, just to keep that year-over-year growth. Eventually it comes down to the consumers ability to push back.