Actually, the thing that really makes them superior is that they have a dedicated pick-up area in the store. You know exactly where to go and you can get out of

Actually, the thing that really makes them superior is that they have a dedicated pick-up area in the store. You know exactly where to go and you can get out of there quickly. With the Apple Store I'm just walking into a big room full of busy people. I have zero idea of who the hell I'm actually supposed to talk to or where to go get the thing I paid for.