The "get on a plane" advice is crucial. Product managers lead acquisitions at Google and are the hardest to reach. If you get any interest expressed from them

The "get on a plane" advice is crucial. Product managers lead acquisitions at Google and are the hardest to reach. If you get any interest expressed from them, try to get in person w/ them within a couple weeks max, even if just for coffee. From there, it's helpful to send them a monthly or bi-monthly ping just to keep them abreast of any developments. They might not be ready to acquire now, but it's very helpful to remind them of you when they're ready or thinking of an acquisition *disclaimer - ex-Google PM