When was this? I remember reading that they understood that culture wasn't scaling, so they dialed down to an expectation that employees like to play some games

When was this? I remember reading that they understood that culture wasn't scaling, so they dialed down to an expectation that employees like to play some games, of some kind, at some level (including casual). But that used to be their cultural expectation when they were smaller (sorry I don't have a source). Clearly that culture (everyone must play the product) doesn't scale when you need to hire into roles that have nothing to do with the product itself.