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I think you’re wrong on both counts. I know plenty of female targeted comics in Belgium and France. And half of gamers are women. Women just like to play diff
by Vomzor 7y ago
I think you’re wrong on both counts.
I know plenty of female targeted comics in Belgium and France.
And half of gamers are women. Women just like to play different games than men. Casual games that are dismissed as ‘real games’ by many. But even before smartphones casual games were a billion dollar industry.
There’s a study [1] that spells out which game genres are dominated by women. They surveyed 270,000 gamers about their favorite game titles. According to this study, women make up about 70% of match 3 and family/farm simulation games’ audiences. About half of casual puzzle and atmospheric exploration games are played by women, too. The gender ratio plummets when we get to first-person shooters, tactical shooters and racing games. At the bottom of the chart, a mere 2% of sports game-players are women
[1] https://quanticfoundry.com/2017/01/19/female-gamers-by-genre/ https://quanticfoundry.com/2017/01/19/female-gamers-by-genre...
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- KaoruAoiShiho 7y agoYou cannot compare the female targeted comics to something like marvel superheroes. I'd be shocked if it has even 1% of the popularity of male comics. And of course I'm talking about games that cost 50+ million dollars to develop. I find your comment about different games to smack a bit segregationist. The female market dominate many hardcore games including the most popular game of 2016/2017 Arena of Valor: https://www.npr.org/sections/alltechconsidered/2018/01/02/574471694/chinas-most-popular-mobile-game-charges-into-american-market https://www.npr.org/sections/alltechconsidered/2018/01/02/57... You'll also notice a marked rise in gamers who play more recent games like Overwatch and Fortnite because they pander to men just a little less. Anyway I'm talking about core games and if you target correctly there should be as many girls playing those as in mobile games too.