AAA studios didn't invent the model and they're still not the worst offenders, not because they're any more ethical but because they get more push back from the

AAA studios didn't invent the model and they're still not the worst offenders, not because they're any more ethical but because they get more push back from their player base when try and take it too far. It was really the mobile and casual web / Facebook games that invented most of the dark patterns and are most effective at ruthlessly exploiting them.