The Netflix example is a poor one. They have a friggin fleet of CDN-boxes around the world that are as locally close as possible to eye-balls. To say they are "

The Netflix example is a poor one. They have a friggin fleet of CDN-boxes around the world that are as locally close as possible to eye-balls. To say they are "100%" on AWS is disingenuous - they still have their own hardware deployed all around the world - just closer to the edge. AWS is used for control-plane / management-plane tasking - but the bits are pushed from locally-peered CDN boxes at all kinds of ISPs.