We expect to be able to compete with fossil fuels on price as we push the price down to get more market share. The process of extracting oil and refining it to

We expect to be able to compete with fossil fuels on price as we push the price down to get more market share. The process of extracting oil and refining it to gasoline is not inexpensive or easy. By comparison, making fuel on site that doesn't need refining is potentially much less difficult and costly.