Problem is not that people feel good, problem is that they're concentrating on insignificant actions and it gives them a false sense of doing enough - so they s

Problem is not that people feel good, problem is that they're concentrating on insignificant actions and it gives them a false sense of doing enough - so they stop at that, guilty-free, but without doing anything actually impactful. It's actually a very common form of self delusion, we all do that by drinking that diet-soda after we just ate a full box of ice-cream while on a diet, or in social media by liking and retweeting calls for help or action, while never really following through to actually help or take part in that action. It dilutes the outcome, lots of momentum gets wasted that way.