It's very clear that Amazon is doing all the time quite deep optimizations to all its processes, with the obvious goal of maximizing profit. Of course, should

It's very clear that Amazon is doing all the time quite deep optimizations to all its processes, with the obvious goal of maximizing profit. Of course, should the whole thing turn into a giant screwball of hidden links between manufacturer and end user, impossible to debug when things go wrong - well, that's just a collateral. As long as the decision makers get their bonuses, it's all good. /s