By stating they're just a platform, Amazon is decreasing the quality and trust of their brand. 3 to 5 years ago, Amazon was the place to find the best product i

By stating they're just a platform, Amazon is decreasing the quality and trust of their brand. 3 to 5 years ago, Amazon was the place to find the best product in any category. Just put in a few keywords, make sure to restrict by 5-star reviews and eventually you will see the rare gem you were looking for. Now, if they present to themselves as a platform, it puts them on par with Facebook, where rankings and presence can be gamed by social engineering or hackers.