> As for the problem, it really comes down to making money: Data is sold to inform targeted adverts. If it came down to simply targeting, the original DNT prop

> As for the problem, it really comes down to making money: Data is sold to inform targeted adverts. If it came down to simply targeting, the original DNT proposal would have succeeded. If someone cares enough about not seeing targeted ads that they're willing to opt-in for this setting, then probably not much value in targeting that way anyway. The issue came down to things like measurement, ad spam & the rest. Basically things that involve tracking but not targeting. The advertising side wanted to still allow these things if DNT was set, but there were vocal voices saying DNT must be strict & not allow those tracking cases either.