But if he spends more time on the early projects (say, 10 hours each to showcase his best work), eventually he will have to cut down the time per project or inc

But if he spends more time on the early projects (say, 10 hours each to showcase his best work), eventually he will have to cut down the time per project or increase the price to make it profitable. In that case, he would Need complete rebranding, which would be tough, since people would know him as the cheap design guy. If he were just after the portfolio, he should design 10 designs on spec and put them on a site that pitches high end design from the start.