IBM, to some degree. They launched Global Services long before it was fashionable. Louis Gerstner explains in Who Says Elephants Can't Dance? that there was tre

IBM, to some degree. They launched Global Services long before it was fashionable. Louis Gerstner explains in Who Says Elephants Can't Dance? that there was tremendous doubt in the 1990's that consulting was the way to go, but he realized early on that the world "didn't need another hard drive maker" and decided that IBM could provide value best by acting as the integrator of smaller companies' components.