I mean, true enough, but DDG has since proven that non-tracking ads can be profitable even in an industry dominated by nosey advertisers. The trick I think is t

I mean, true enough, but DDG has since proven that non-tracking ads can be profitable even in an industry dominated by nosey advertisers. The trick I think is to look at whether or not you're profitable not if you are the most profitable company in your sector. To be honest I would be happier running a company which made $1,000,000 per year profit than a company which had to race to make more and more profits each year. That's the rub, though, if you have investors you need to keep growing and at some point growth requires you to abandon even the most basic pretense of ethical behavior.