So here was my take. Fitness influencing is a microcosm representative of the bigger picture on Instagram. IG is tailor made for advertising. It's visually sump

So here was my take. Fitness influencing is a microcosm representative of the bigger picture on Instagram. IG is tailor made for advertising. It's visually sumptuous, low information density, one-to-many communication. Surfing IG doesn't engage the higher brain functions. It's all sentiment driven. Marketers love that. So the platform has attracted people with marketing-oriented brains. So now we have this whole trend of influencers going on there, and basically just being marketers for one product or another, and making careers and businesses out of it. And IG is so good for that, that most of what you come across nowadays is turning out to be sponsored commercial content. That's what I got from the article, and it's a great point, as multiple influencers actually say in the article, it's a great place to make posts that have commercial intent, but they don't even use social media, or consume Instagram, they just post their advertisements. IG is basically becoming cable TV, one-way, minimal interactivity, people constantly pushing advertisements at you. All that's changed is some guy in a suit now assigns $X of his annual marketing budget to some roided up IG influencer and then gets on with his work day. I'd love it if there was some platform where spending money actually reduces your reach, that's a platform I would use, specifically because it'd be a terrible tool for marketers.