Is it? Here in Hong Kong, a health checkup once a year for 10 years will cost 5000 USD, which is also comparable with the cost of treating a moderately serious

Is it? Here in Hong Kong, a health checkup once a year for 10 years will cost 5000 USD, which is also comparable with the cost of treating a moderately serious disease. Checkups are very expensive, and are not even remotely guaranteed to find some critical diseases. So I would suggest that prevention is not necessarily cheaper than the cure for insurance companies, and largely their health programs like free checkups or fitness coupons are just marketing.