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Personal opinion: the biggest problem of Europe is the marketing, or rather the lack of it and its ineffectiveness. USA completely owns this. Just look at wha
by jnurmine 7y ago
Personal opinion: the biggest problem of Europe is the marketing, or rather the lack of it and its ineffectiveness.
USA completely owns this.
Just look at what the Silicon Valley media-integrated marketing machine can do. A complete fraud with unsubstantiated promises like Theranos raised 700M with a 10B valuation. Even though they had nothing, their visions became practically an established fact in world wide media, driven by articles like the one in Wired in 2014 ("This Woman Invented a Way to Run 30 Lab Tests on Only One Drop of Blood").
Europe needs to learn to "overpromise and underdeliver" as well. And they need an integrated way to push the message of shiny new stuff to blue-eyed technology media to amplify it into people's consciousness.
I don't mean to create frauds like Theranos. I mean to say (for example) you will drone deliver on-demand customized popsicles made on the orbit of Mars five years from now, and then end up mailing customized ice cream made in Denmark instead.
People might find the greatest product in the world organically, eventually, by getting fed up with the alternatives, but in the meanwhile those banging the drum the most may just end up cornering the market.
I don't think the biggest problem is about salaries or luring in venture capital or the nature of legislation or density of microbreweries within a square kilometer or something like that. I think it is simply about marketing. (And this is not to say that other things play no role whatsoever)