I can really see this startup succeeding: unlike most web 2.0 companies, they actually have the technology (if it works as they say -- I believe they are using

I can really see this startup succeeding: unlike most web 2.0 companies, they actually have the technology (if it works as they say -- I believe they are using some quite sophisticated NLP/AI stuff on the backend) that provides added value to the users. Currently it only support a few blogging platforms, but I believe Joomla and other CMS support is also coming, as well as an API.