I think it's same phenomenon that benefitted Google pre-turning-evil. Redditors - and most other netizens - hate corporations for their actions and shared value

I think it's same phenomenon that benefitted Google pre-turning-evil. Redditors - and most other netizens - hate corporations for their actions and shared values, so if you make a big show of shitting all over one stereotypical corporate value (pandering to moral guardians or being evil in general), people are much more likely to belive you when you claim (or imply) that you don't care about other corporate values. There's some overcorrection due to wishful thinking and overestimating the difficulty of lying, but the underlying reasoning is mostly valid.