So they are saying that even Facebook wouldn't even be able to read your messages. Wait a moment, if I go on Facebook Ads, I can target users based on some very

So they are saying that even Facebook wouldn't even be able to read your messages. Wait a moment, if I go on Facebook Ads, I can target users based on some very precise and specific criteria like interests, then how would Facebook know these information if they can't read your messages? I admit those features are pretty awesome as it allows businesses to target the exact groups of customer they wanted. It's the holy grail of advertising. Imagine you can just bypass all those who are not interested in your product and only laser target the ones who have intentions to buy. Having said that, I understand for businesses to have such effective insights, it's reasonable that consumer privacy must be compromised to some degree. We can't have the cake and eat it too. If one agrees to use Facebook they must give up privacy, it's just that simple and I accepted that when I used it. For Mark Zuckerberg to come out and say they won't peek at your information, that would be dishonest. How are they going to sell ads if they don't have your information? For Facebook to continue to grow, they must strive to innovate and provide new services that are deemed so valuable by the public that people are willing to give up some of their privacy in exchange for these new services. That's really the only way. Everyone knows Google does some surveillance on their users too but their services provide very high values to society, people simply can't ignore and not use it.