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Is it worth it to compete with YouTube though? The issue with YouTube in recent years, is that it's been treating its content creators and viewers as "product"

Is it worth it to compete with YouTube though? The issue with YouTube in recent years, is that it's been treating its content creators and viewers as "product" and the advertisers as the users. YouTube has been pandering to executives in media and their particular thought bubbles while throwing users and content creators under the bus. (Or doing things specifically to increase centralized control for the sake of pandering to advertisers, to the detriment of users and content creators.) Pornhub could well do better. (Or they could repeat the same mistakes.)

vinkelhake 7y ago
YouTube is still very permissive about what content can be uploaded. What type of content can be monetized has changed. Advertisers don't want their brand associated with content they find questionable. They pulled their advertising or at least threatened to. This lead to the "Adpocalypse". A lot of creators argue that content is unfairly or incorrectly demonetized. That's an area where a competitor could improve. The competitor would still have to deal with the fact that advertisers are sitting on the money and want a say in how their ads are showing up.
- Mirioron 7y ago
  Is it really the advertisers or is it activists pushing the advertisers? The adpocalypse started with activists.
- r3bl 7y ago
  Ads are, I would assume, a minority of PornHub's income. There's also a premium feature (like YouTube Red), uploaders can set a price tag to view a specific video, receive tips, and link to external payment services in their bio.
Mirioron 7y ago
The problem is that there are activists who campaign to get advertisers to leave platforms that host certain types of content. Eg sleeping giants. This means that YouTube has to either start removing content those activists don't like or they have to start courting those advertisers themselves.

vinkelhake 7y ago

YouTube is still very permissive about what content can be uploaded. What type of content can be monetized has changed. Advertisers don't want their brand associated with content they find questionable. They pulled their advertising or at least threatened to. This lead to the "Adpocalypse". A lot of creators argue that content is unfairly or incorrectly demonetized. That's an area where a competitor could improve. The competitor would still have to deal with the fact that advertisers are sitting on the money and want a say in how their ads are showing up.

Mirioron 7y ago
Is it really the advertisers or is it activists pushing the advertisers? The adpocalypse started with activists.
r3bl 7y ago
Ads are, I would assume, a minority of PornHub's income. There's also a premium feature (like YouTube Red), uploaders can set a price tag to view a specific video, receive tips, and link to external payment services in their bio.

Mirioron 7y ago

The problem is that there are activists who campaign to get advertisers to leave platforms that host certain types of content. Eg sleeping giants. This means that YouTube has to either start removing content those activists don't like or they have to start courting those advertisers themselves.