I'd argue that you don't need interesting guns if your basic offerings are really high-quality. There's room for "plain oatmeal" in pretty much any market. The

I'd argue that you don't need interesting guns if your basic offerings are really high-quality. There's room for "plain oatmeal" in pretty much any market. The problem is that even their basic offerings have drastically declined in quality. If you make plain oatmeal, you'd better be really, really good at it, or else you have absolutely nothing going for you.