One of our company's primary products "helps employees make an informed decision when choosing their health insurance plan". Basically, during open enrollment t

One of our company's primary products "helps employees make an informed decision when choosing their health insurance plan". Basically, during open enrollment they are presented with their choices of plans and the "expected total cost" of each plan over the course of the year as calculate based on either, if we have their consent, their historic data or, if we don't have their consent, the historic data of a representative cohort. The product wasn't getting traction based on employer's wanting to provide such a service to their employees, so the sales pitch was changed. The sales pitch became, "You can save your company money by moving your employees to High Deductible Health Plans. Our product presents data that encourages employees to choose HDHPs over other plans." I'm not sure if that is currently the sales pitch, but it was the primary one for two-ish years. Our customer base is now non-trivial. I've overheard some of the conversations as to how the "representative cohort" is determined and about our data sources. It wouldn't pass a peer review. Additionally, in the past we have re-worked the numbers because our customer didn't like the results. That is, feedback from the company, not the company's employees. They did, after all, hire us to get their employees to move to a HDHP. And to top it off, the product hasn't been a great revenue source. So we're effectively compromising real people's health care coverage, for our company's business interests, and it hasn't even been that profitable. Our health insurance plan at this company is a HDHP...