Normally I'm all in favor of extreme skepticism of corporate incentives, especially VC-backed corporations. But this article's premise doesn't make sense to me

Normally I'm all in favor of extreme skepticism of corporate incentives, especially VC-backed corporations. But this article's premise doesn't make sense to me. The market pressure right now isn't to make these foods extra cheap or extra wasteful, it's to make them at all, period. Neither Beyond Meat nor Impossible existed in any way for most consumers five years ago. Yes, we'll need a discussion around health and regulation - we always need that. But right now I don't see a need to make vegan meat both achieve being decent in quality and availability _and_ a panacea to all our other food-related societal problems. That seems like massive scope creep to me.