Car makers and dealers learned a long time ago that consumers have wide access to the invoice price of a car (theoretically this is the price at "cost" which th

Car makers and dealers learned a long time ago that consumers have wide access to the invoice price of a car (theoretically this is the price at "cost" which the car dealer pays) and have taken steps to obfuscate this with various fees, kickbacks, sales bonus programs and volume sales agreements such that you can't be sure how much margin is really in a car besides looking at the range of actual sales rates of the car. This is the norm and always has been as far as I am aware. If you are buying a Toyota Camry or Honda Accord or other popular, value oriented (lower margin) car then there may be less wiggle room in the sticker, but for a car with an MSRP around 40k there's probably a fair amount of room to change the price. Also, a car that never sells makes $0 in revenue. People tend to buy cars with their heart and the cool factor/brand value of a Tesla 3 is orders of magnitude higher than almost anything chevy makes.