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> Most of Tumblr is not, and has never been, NSFW. The fact that the site permits such blogs to exist does not in any way mean that the vast majority of it coul

> Most of Tumblr is not, and has never been, NSFW. The fact that the site permits such blogs to exist does not in any way mean that the vast majority of it could not easily support regular ads. Most of the cost and page views on Tumblr came from NSFW. Everything else was a really long tail. It costs more money to monetize the long tail than the long tail can be monetized for. > It shouldn't even be difficult for Tumblr to enforce a separation between the two—a hard requirement for any blog that hosts adult content to be marked as such, and blogs with adult content only get ads from advertisers who have explicitly indicated that they're OK with that Advertisers for non-explicit content to not want to be associated with non-clean content whatever that not clean content may be. Tucker Carlson is much cleaner than "daddybeatshisproperty" and there are successful campaigns to pull P&G and its likes ads from Fox News. Now imagine "Dirty Mouth, clean it up!" ad next to ... well... something something in your mouth. The screen caps of that would be on youtube in half and hour and on all TV channels by the evening news. There's no way Mars, Inc would be Ok with that hit and they are rather edgy in their commercials: https://www.youtube.com/watch?v=Bxmkiy9txBE https://www.youtube.com/watch?v=Bxmkiy9txBE > Now, granted, it may still not be a multi-billion-dollar enterprise. I don't know much about the economics of ad impressions. But that doesn't mean it can't be profitable. Right. So it at most a lifestyle business, not a multi hundred million dollar operation. P.S. Reality does not care about downvotes. Tumblr lost money since its inception because it cannot get enough ad money to coverts its costs. And it cannot get enough ad money because of its content, not because there's no ad money.

danaris 8y ago
> Most of the cost and page views on Tumblr came from NSFW. Do you have sources for that? Because from what I know, I think that's unlikely. Based on what's happened since December, it seems like the number is closer to 30%. Now, that's still quite significant, but it's a long way from "most". > The screen caps of that would be on youtube in half and hour and on all TV channels by the evening news. That also seems quite unlikely. It might make it to YouTube, but it's unlikely that it would make much of a stir; certainly not enough to get on the evening news. > So it at most a lifestyle business, not a multi hundred million dollar operation. Does that mean that it doesn't deserve to exist?
- notyourday 8y ago
  > Do you have sources for that? Because from what I know, I think that's unlikely. Hired a couple of their SREs > Based on what's happened since December, it seems like the number is closer to 30%. Now, that's still quite significant, but it's a long way from "most". Tumblr has a boatload of porn. They barely killed half of it if based on random samples some of their competitors did before and after the great purge. The biggest change is that they started to kill ability to re-share old porn content but re-uploaded copies of the same old porn still show up. > That also seems quite unlikely. It might make it to YouTube, but it's unlikely that it would make much of a stir; certainly not enough to get on the evening news. We see the outrage playing out daily in the news. If Pepsi ends up in a hot water with the ad featuring Kandall giving a soda to a cop one does not need to be a genius to predict what happens in a case of Orbits ad next to a porn video. > Does that mean that it doesn't deserve to exist? It deserving to exist is irrelevant. Someone needs to fund it or make enough money to make it worth to them.

danaris 8y ago

> Most of the cost and page views on Tumblr came from NSFW. Do you have sources for that? Because from what I know, I think that's unlikely. Based on what's happened since December, it seems like the number is closer to 30%. Now, that's still quite significant, but it's a long way from "most". > The screen caps of that would be on youtube in half and hour and on all TV channels by the evening news. That also seems quite unlikely. It might make it to YouTube, but it's unlikely that it would make much of a stir; certainly not enough to get on the evening news. > So it at most a lifestyle business, not a multi hundred million dollar operation. Does that mean that it doesn't deserve to exist?

notyourday 8y ago
> Do you have sources for that? Because from what I know, I think that's unlikely. Hired a couple of their SREs > Based on what's happened since December, it seems like the number is closer to 30%. Now, that's still quite significant, but it's a long way from "most". Tumblr has a boatload of porn. They barely killed half of it if based on random samples some of their competitors did before and after the great purge. The biggest change is that they started to kill ability to re-share old porn content but re-uploaded copies of the same old porn still show up. > That also seems quite unlikely. It might make it to YouTube, but it's unlikely that it would make much of a stir; certainly not enough to get on the evening news. We see the outrage playing out daily in the news. If Pepsi ends up in a hot water with the ad featuring Kandall giving a soda to a cop one does not need to be a genius to predict what happens in a case of Orbits ad next to a porn video. > Does that mean that it doesn't deserve to exist? It deserving to exist is irrelevant. Someone needs to fund it or make enough money to make it worth to them.