There's a zillion books, blogs, seminars, and tips on optimizing Google Adwords. In my experience, unless you're really willing and able to dedicate a ton of t

There's a zillion books, blogs, seminars, and tips on optimizing Google Adwords. In my experience, unless you're really willing and able to dedicate a ton of time to Adwords, you won't do well with it (even if you read the books and go to the seminars, etc.) What does this mean? Google Adwords still isn't truly reaching the long tail of local businesses. I think it's one reason why people show interest in other promotional tools (like Groupon) for small local businesses. They're simply easier to use than Adwords. Most small business owners don't have the time or aren't web savvy enough to figure out how to optimize Adwords. I think there's a real opportunity to serve the lower end of the market that Adwords isn't reaching.