I think values actually are a useful thinking point... They provide a common framework against which to evaluate actions and plans. Sure, not everyone agrees o

I think values actually are a useful thinking point... They provide a common framework against which to evaluate actions and plans. Sure, not everyone agrees on their definitions, but they're like unit tests: Even one unit test is better then none, so start testing. What I think is of NO value, is companies using values as a tool to try to encourage certain behaviours in their staff, without living them wholely. If you say you have "Superiour Customer Trust" then you don't tell them when you've got an outage, hoping they won't notice, you don't REALLY demonstrate that you deserve trust. I guess the organisations whose values are most held too are those who don't need to tout them to all and sundry. They have no need to convince anyone of them, they're just... there.