But I think it's so bad. What if same farmers come up with a new type of potato then PepsiCo will be able to grow it too using the same logic If you don't resp

But I think it's so bad. What if same farmers come up with a new type of potato then PepsiCo will be able to grow it too using the same logic If you don't respect others property rights, others will not respect yours either. Ofc, big companies can always give exclusive contracts to small farmers who is willing to grow the protected type of potatoes their competitors use. That said I don't believe it will hurt PepsiCo a lot since the brand moat they've doesn't rest on a specific type of potatoes, not like after this event local chips producers will be neck to neck with PepsiCo.