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>> brands will hire models to appeal to what’s most human; sexy, sexy crazy-making envy You’re assuming that brands won’t create their own personas that drive
by MR4D 8y ago
>> brands will hire models to appeal to what’s most human; sexy, sexy crazy-making envy
You’re assuming that brands won’t create their own personas that drive that same result.
In fact, this has already happened - the best known one isn’t even a human - he’s a mouse, and millions of people buy t-shirts and other things with his picture on them. The company that owns him is rather large, and very good at appealing to humans with non-human characters: Disney.
This is the beginning of the end for models. Actors are next.
- echelon 8y agoI don't know that we'll go full-tilt computer generated. The truth is probably somewhere between, where some companies and brands retain humans as a more honest and authentic way to connect with consumers. Then you'll also see ML models that go far into the spectrum of being impossibly perfect and inhuman. It's honestly exciting to imagine where we'll be in twenty years. I don't think we'll resent it - it's got fascinating artistic potential and will probably be quite liberating to finally realize that the things we strive for are artificially distilled.