I agree 100%. Everything from hardware level encryption, localized machine learning, face-id(and Touch ID), T2 Chip, Secure Enclave, afps, secure vault, etc are

I agree 100%. Everything from hardware level encryption, localized machine learning, face-id(and Touch ID), T2 Chip, Secure Enclave, afps, secure vault, etc are all not needed for “normal business” but are focusing specifically on privacy as a differentiating factor. Out of many large corporations the only company I trust is Apple. I’m happy to pay more. I’m happy to sit through their repair bullshit. I trust their motives.